Tag Archives: southern tier brewing

Bloggers Offline: Beer & Cheese Pairing

bloggers offline beer and cheese

Craft Beer + Artisan Cheese Pairing

What: craft beer and artisan cheese pairings, $15 includes 3 pairings.

Where:The Tap & Table, 284 Exchange Blvd. Rochester, NY 14608 tel: 585-319-3388

When: Oct. 10, 2013, 5:30 – 7:30 pm

Bloggers Offline is an initiative of the Rochester Blogger Network, featuring events designed to highlight the best of our city, showcasing local bloggers, their knowledge and expertise. I am super excited to be the featured blogger this month, and hope that all of you in the Rochester area will stop out on Thursday night to sample the following beer & cheese pairings, selected especially for this event.

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2012 Flour City Brewer’s Fest

What: 2012 Flour City Brewers Fest – Beer Festival & Tasting Event

When: September, 21, 2012 6-9pm (VIP ticket holders enjoy early admission at 5pm)

Where: Frontier Field, 1 Morrie Silver Way, Rochester, NY, 14608 (map)

Buy Tickets at: http://fcbrewfest.com/tickets.php

FCbrewerfest logoA long-standing part of the Rochester, NY beer community, Rohrbach Brewing Company has been hosting the annual Flour City Brewers Fest since 1995. I spoke with brewery owner, John Urlaub, about the growth of the festival and in the local craft beer community. With more than 20 years in business, Rohrbach Brewing is an O.G.* in the Rochester beer scene. “The craft beer community has exploded in Rochester,” said Urlaub, “we’ve seen more growth in the past 2 years, than we did in the 18 years before that… The local community here really embraces and supports craft beer, and they love to talk about it!  It’s really cool.”

The first brewers fest was held at Sonnenberg Gardens in Canandaigua, NY and hosted only a dozen or so breweries.  Since then, the festivities have been moved to Frontier Field in downtown Rochester, and the list of participating breweries has more than tripled in size. Urlaub adds, “Today, people are coming to the Brewers Fest hoping to find their new favorite… Back then, we were just trying to get people to try a flavorful beer!”

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TAP NY 2012 – Day One

TAP-NY-2012

We woke much earlier than normal for a Saturday, anxious for the long awaited journey that lie ahead.  Bleary eyed and in desperate need of coffee, we loaded “Blue” (our trusty pickup truck) with two days provisions and hit the road…  We arrived in Hunter, NY just before noon and checked into our room at the Forrester Lodge.  From there it was just a short walk (score!) to our final destination — the TAP New York Craft Beer & Fine Food Festival.

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Visiting Southern Tier Brewing Company

southern tier brewing logo

This past weekend the gang and I traveled to Lakewood, NY to visit Southern Tier Brewing Company for the second time.  I still cannot recommend this brewery enough, I don’t think I have ever had a beer from Southern Tier that I didn’t like.  If you ask me, they are the best brewery in New York State and quickly becoming one of the top breweries in the country.

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The Craft Beer Aesthetic

Concept beer label by Simon ÅlanderI have to admit, I’m a sucker for marketing.  They say good marketing appeals to our senses… that is true, but perhaps the best marketing appeals to our sense of self.  Truly great marketing makes you feel good about yourself.  You feel smarter, cooler, better, simply by making the decision to buy into whatever it is they’re selling that day.  Of course I’m not the only one… an entire generation of marketing lemmings, commonly known as hipsters, are out there “liking it before it’s cool”. According to authors Joseph Heath and Andrew Potter, in their book Nation of Rebels, “Cool has become the central ideology of consumer capitalism.”

A well-designed package can get me to buy almost anything, and this phenomenon definitely holds true when it comes to beer.  While it’s no secret that the beer industry and product marketing go hand in hand, the craft beer market is introducing a new aesthetic, playing to a… dare I say it?… more sophisticated beer drinker.  When I’m browsing the aisles of our local beer store, a fresh label design will grab my attention right away and, more often than not, inspire me to try something new.  Of course, that’s the whole idea, isn’t it?

So without further adieu, I thought I would run down a few of the craft brews that have caught my eye and found their way to my fridge through the use of nostalgic imagery and nice fonts.  I’ll leave out any personal preferences in regards to taste, some of these listed below have become dear favorites, making it into our regular rotation, while others, sadly, have never been consumed again.

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Southern Tier Brewing Co.

Southern Tier Brewing Co

I started to develop a taste for craft beer when JD and I visited Rogue Ales at the start of last year.  Our trip to Oregon was fantastic, leaving a deep impression on both of us, and Rogue will always have a special place in my heart as a result.  But our visit to Southern Tier Brewing Co. in June ’11 is when I really started to fall in love with the craft beer industry.

We first visited the brewery in Lakewood, NY for a beer and cheese pairing event at their brewpub, The Empty Pint.  Despite unseasonably cool weather (read: classic summer day in upstate NY), we enjoyed the outdoor patio with several comments made about the laid-back but well executed aesthetic of the place.  A partnership with Wegmans brought a tasty array of NYS cheeses together with carefully selected craft beer from west coast brewers Anchor Brewing, Sierra Nevada, Anderson Valley, and Stone Brewing, along with Great Lakes, Dogfish Head, and Ommegang. Of course we drank plenty of Southern Tier Brews too!

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