Tag Archives: design

Beer is Culture Art & Design Exhibition 2013

sixpoint beer is culture

All month long, Sixpoint Brewery is accepting submissions for their annual “Beer is Culture” design competition. The brewery is inviting consumers to submit an original design or illustration that successfully taps into the theme, “Beer is Culture”. (taps into the theme, ha!) So what does that mean? Here’s a little explanation from the Sixpoint website:

We believe Beer is Culture. Is this a bold statement? Perhaps, but let us illustrate a historical connection. Before human civilizations… before cities… we were merely cave people and hunter-gatherers. No one was certain of where the next meal was; life was hard.

Then, roughly 10,000 years ago an amazing innovation occurred: agriculture. The earliest civilizations cultivated cereal grains and made crude fermented beverages. A constant food supply was cleverly maintained. Occupations became specialized, and culture sprang forth like a fountainhead. This was the dawn of civilization — the proliferation of architecture, artisans, culinary arts, theater, and a million extensions of creativity. This was the dawn of culture!

If you’d like to participate, you can submit a design on their website using the OFFICIAL 2013 BEER IS CULTURE EXPO ENTRY FORM. All submissions are posted on the Sixpoint Facebook page for voting and the work(s) with the most “likes” will be awarded a series of glamorous prizes. The top six finalists will receive a special care package from the brewery, including customized apparel and treats from Sixpoint and other local artisans. The six finalists will also receive an annual membership to a local art museum of their choice. The top three finalists will receive coasters featuring their artwork. (These coasters will also be distributed to bars where Sixpoint is sold!) Finally, the top winning artwork will become the profile picture for Sixpoint’s Facebook page for an entire year, and the artist will receive a featured interview on the Sixpoint website.

If you’re not interested in submitting work of your own, please head over to the gallery and vote for your favorite artwork. Below is the design that I submitted… I would be honored if you’d click-through and give it some love!

A More Civilized Beer Drinker

the Beer Girl’s Guide to Better Photography!

Instagram logo

So you love craft beer.  You drink it on a regular basis, you “check-in” on Untappd, you tweet about it, maybe you even blog about it!   You keep detailed tasting notes as you detect each nuance that splashes against your sophisticated palate.  The most interesting man in the world has nothing on you.  You’re a true intellectual, a scholar.

There’s just one thing… Your Instagram feed, I’ve seen it… and no offense, but it’s a little… uninspired.

But fear not my fellow craft beer enthusiast!  I have compiled a list of photography tips that are sure to turn your camera roll into a virtual gallery, full of thoughtfully executed photographs that do that artfully crafted brew the justice it deserves.

Read On For Photography Tips…

33 Bottles of Beer Pocket Journals

33Beers.com - FrontThese pocket journals, part of the 33 books series by Dave Seldon, are the perfect companion for the established or aspiring craft beer connoisseur. Each booklet contains 33 pages waiting to be filled with flavor notes, observations, and ratings of your favorite (and not-so-favorite) craft beers. Made of 100% recycled papers sourced in the Pacific Northwest and printed using US-grown soy-based inks in Portland, OR, these handy helpers are a product you can feel good about.

More About 33 Bottles of Beer Pocket Journals…

The Craft Beer Aesthetic

Concept beer label by Simon ÅlanderI have to admit, I’m a sucker for marketing.  They say good marketing appeals to our senses… that is true, but perhaps the best marketing appeals to our sense of self.  Truly great marketing makes you feel good about yourself.  You feel smarter, cooler, better, simply by making the decision to buy into whatever it is they’re selling that day.  Of course I’m not the only one… an entire generation of marketing lemmings, commonly known as hipsters, are out there “liking it before it’s cool”. According to authors Joseph Heath and Andrew Potter, in their book Nation of Rebels, “Cool has become the central ideology of consumer capitalism.”

A well-designed package can get me to buy almost anything, and this phenomenon definitely holds true when it comes to beer.  While it’s no secret that the beer industry and product marketing go hand in hand, the craft beer market is introducing a new aesthetic, playing to a… dare I say it?… more sophisticated beer drinker.  When I’m browsing the aisles of our local beer store, a fresh label design will grab my attention right away and, more often than not, inspire me to try something new.  Of course, that’s the whole idea, isn’t it?

So without further adieu, I thought I would run down a few of the craft brews that have caught my eye and found their way to my fridge through the use of nostalgic imagery and nice fonts.  I’ll leave out any personal preferences in regards to taste, some of these listed below have become dear favorites, making it into our regular rotation, while others, sadly, have never been consumed again.

More About The Craft Beer Aesthetic…