Local Spotlight: Victoire Belgium Beer Bar

Victoire Belgium Beer Bar - Rochester, NY

Victoire Belgium Beer Bar

What: Beer Bar featuring Belgian imports and Belgian-style beers.

Where: 120 East Avenue, Rochester NY, 14604 / tel: 585-325-3663

When to go: Open 4:00 pm – 2:00 am. Regular hours start Monday, July 9th: Monday – Friday 11:00 am – 2:00 am

A new addition to the East End district, Victoire (pronounced veek-twahr) offers an impressive selection of authentic Belgian imports along with Belgian style beers from breweries like Ommegang, Victory, Stone, & Unibroue. They feature 20+ taps along with an impressive number of bottle conditioned beers. The Belgian people take their glassware seriously, so it’s also nice to see that Victoire serves much of their beer in the corresponding specialty glassware from the breweries. I ordered a Duchesse De Bourgogne from Brouwerij Verhaeghe (Belgium), and a Liefmans Fruitesse (Belgium)… both of which, I adored. JD started with a Hennepin from Brewery Ommegang (Cooperstown, NY) and finished with a Delirium Tremens from Brouwerij Huyghe (Belgium).

The atmosphere at Victoire is great. The dimly lit interior features multiple rooms, plenty of private seating areas as well as a few large wooden tables well-suited to large parties or dining alongside other guests (make new friends!). Perhaps their most endearing feature, is the outdoor seating area. Located a few steps below street-level, the sunken beer garden offers the perfect spot to enjoy a warm summer night in the city… JD and I agreed, we felt like we were in a different city.

Belgium Beer at Victoire Charcuterie Plate at Victoire Beer Garden at Victoire

When we went, they had yet to release the full menu (available starting July 5th), but we ordered the charcuterie plate, which was huge! A perfect pairing for those looking for something to snack on with drinks and enough to serve as a small appetizer for a table four. For $12 we got 4 cheeses, 4 meats, 4 fruits, tapanade, pepper jelly, mustard, and a sliced baguette… my only critique was that our server didn’t explain what was on the plate so we were left to guess what would pair well with what. (I’m hoping this is one of the “start-up kinks” that will be worked out as the staff gets the hang of what’s on the menu.) The table next to us ordered one of the 8 varieties of moules & frites (mussels & fries) and they said it was delicious, I’ll definitely be back to try those!


I stopped back in last night for a quick beer after work and I tried the mussels… I paired a Delirium Nocturnum (Belgian Dubbel) with the Victoire Moules & Frites – white wine, cream, bacon, caramelized onions, scallions, & organic herbs.  It was a great pairing and MAN, those mussels were delicious!  The hand cut fries were also quite good, served with both a pesto and a garlic aioli for dipping.  I gotta hand it to them… they’re doing a great job.  Definitely adding this to our list of favorite beer spots in the city!

Moules & Frites at Victoire Belgium Beer Bar

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Categories: Beer Bars & Tap Rooms

Author:Amy Ellsworth

Amy Ellsworth is The Craft Beer Girl. Follow her as she discovers the world of craft beer through brewery tours, beer festivals, reviews and homebrewing. You can also find her on Twitter, Facebook, and .


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10 Comments on “Local Spotlight: Victoire Belgium Beer Bar”

  1. July 7, 2014 at 6:45 PM #

    I visited Victoire’s for my blog that focuses on the variety of international cuisines available here in Rochester. I had an amazing Flanders Red Ale called Duchesse de Bourgogne! Yes it was expensive, but well worth the price.

  2. bob
    September 7, 2013 at 12:31 AM #

    Just went to Victoire and I don’t care how you spell it it sucks. the price is high and the service is bad.

  3. formerROCresident
    December 31, 2012 at 7:58 PM #

    Ate there for lunch today. Loved it. mussels, brats, and beer hit the spot. Can’t think of any other place similar to this is Rochester. Great addition to the Park Ave/East Ave area.

  4. dillomite
    November 25, 2012 at 1:56 AM #

    The French have a word for victory?

  5. Your local Dutchman
    November 1, 2012 at 10:28 PM #

    If it is Belgian — e.g., from Belgium — Victorie would also make sense, since both Flemish (Dutch) and French are official languages. In French Victory = Victoire, in Dutch it would translate as Victorie. Hence both are correct but in Dutch the emphasis would be on the second syllable: Vic TOH ry.

    • November 2, 2012 at 11:28 AM #

      Hey thanks for the info Dutchman! I don’t know much about languages, thank you for enlightening me. I’ll update the emphasis in my pronunciation above… Cheers!

  6. Beer Enthusiast
    July 20, 2012 at 12:44 PM #

    Good review, but one quick correction: Victoire is the French word for victory and it’s basically pronounced VIC-twahr not VIC-to-ree, which sounds just like the English word. I suppose it’s possible that Flemish speaking Belgians may pronounce the French word as if it were English, but I doubt it.

    • July 20, 2012 at 1:20 PM #

      I’m with you Beer Enthusiast, I’m just going on how it was pronounced by the staff at the bar (and even misspelled on the initial menus as “Victorie”). I was also surprised by the pronunciation, which is why I offered it in the post.


  1. Fashionista’s Guide to Rochester: Victoire. — Barbara Ellen Writes - July 29, 2013

    […] Victoire, French for “Victory” and pronounced as such, is anything but East End & e…With a wide array of commercial (Ommegang) and lesser-known (Duchesse De Bourgogne) Belgian drafts and bottles, including sweeter Lambic & Cider selections, along with a killing kitchen that serves a tasteful fusion of old v. new–like the must-order gourmet counter to its streetcar offering, Poutine, so common to our South Wedge– this bar is as much victory as it is versatility. […]

  2. A Year of Craft Beer: 2012 in Review | the Craft Beer Girl - January 11, 2013

    […] July, once we recovered from beer week, we welcomed a new addition to the Rochester beer scene, Victoire Belgian Beer Bar on East Ave. Their sunken beer garden is a great place to spend a summer night with friends. In […]

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