Opening a brewery and being a woman was a big step for me. I've had good support and I’m happy to be part of this industry. One of my goals ...
Craft Beer Stories
Since March is women’s history month, I thought I would highlight one of the many women helping to grow the craft beer industry here in New York, Josie Holden, of Nedloh Brewing Company. The 3,500 square-foot brewing facility—opening this Summer in East Bloomfield—will feature a tasting room, retail space and a museum dedicated to the history and process of local 19th century hops production.
How did you get into craft beer or brewing? Everyone seems to have an “Intro to craft beer story”… What’s yours?
I grew up in a family owned winery and I’ve been around wine all my life. Beer was very new to me. Getting into home brewing with my husband really piqued my interest and made me want to learn more about craft beer. It was a big transformation for me switching from wine to beer, since I had to learn about the different styles and tastes of beer and what would work for me. I’ve become very open minded in trying everything. Learning about craft beer has been a great experience for me. I’m looking forward to learning more by taking classes, home brewing, and traveling to different breweries all over. I’m especially excited to start my learning experience with opening a brewery.
What were you doing before opening the brewery?
Before thinking about opening a brewery I was helping out with the winery. I helped out with the retail and serving the wine. This is what I will be overseeing at the brewery.
How do you think people perceive women in the beer industry today?
If a woman wants to start her own brewery or become a brew master, it can be a shock to people because they are coming into a male dominant industry. I know this from experience with opening my brewery. It was intimidating at first for me because I didn’t know much about beer coming from the wine industry. However, I encourage myself to learn something new and to try new things – this was one of those moments. Opening a brewery and being a woman was a big step for me. I’ve had good support and I’m happy to be part of this industry. One of my goals at the brewery is to try to make a beer for women who drink wine to like.
Do you think the craft beer “bubble” is coming? Why or why not?
I read recently that the craft beer production was up 9.6 percent in 2013, while overall beer fell 1.4 percent. This is good news for the industry and craft beer enthusiasts too. We’re seeing that growth right here in the Finger Lakes, with craft breweries popping up all over the region. I’m happy to be one of them too. I always encourage people, especially women, to drink craft beer because it’s like finding a good bottle of wine that you know has taken a lot to make. It’s the same thing with craft beer. The brew masters and owners of craft beer are looking all over the country to find the best ingredients for their beer. For example, Dogfish Head Brewery is always looking for that unique ingredient to wow people. This is what makes the craft beer industry so unique.
What words of advice can you share with home brewers who are looking to start their own brewery?
- Make sure you have a good business plan and good marketing plan.
- Start off small to help get your feet on the ground and only have two or three beers on tap to start with.
- Invest in a brew sculpture to help figure out recipes. They are pricey but they are a smaller scale of a microbrewery system. We have one and we love it! So fun to learn on.
- Try all grain brewing instead of extract.
- Find a good location for your brewery. Very key to opening a business.
- Sign up for a membership to the Brewers Association.
- Check in your area for beer classes.
- Check in your area for local farmers who grow hops or barley.
- Go on a beer tour and meet new owners or brew masters. Ask for some advice!
What are three beers you’re really digging right now?
The best answer I always say to people is, “The one in my hand.” It’s hard to answer what your favorite beers are because there’s so many that I’ve enjoyed. My favorite styles of are stouts and porter. While I thought they were too bitter for my taste buds, I’ve recently gotten into IPA’s and really enjoy them now.
Find out more about Nedloh Brewing Co. on their website, and by following them on social media using the links below.
I recently left my job to pursue a career in the craft beer industry. No job offer, I just left. After 8+ years in marketing, I’m following my passion and making thoughtful decisions about where I want my life to go from here… and do you know what the best part is? I’m not afraid. Not afraid to fail, and perhaps more importantly, not afraid to succeed.
For years (seriously, years!) I thought of changing careers, feeling like I wasn’t reaching my full potential at my current company. Each time I thought of leaving, it just didn’t feel right. I hesitated because I felt like asking for more was asking for too much. After all, I liked my job! I was good at the work I did; I had built friendships with my coworkers; I made a decent salary, had plenty of leeway to make my own decisions about how my role was structured within the company… to many of my friends, I had it made! With so many people facing company layoffs and unemployment, it felt wrong not to just be satisfied with the career I had.
But finally, through a mix of careful preparation and spontaneous bravery, the timing felt right and I made my move. I left on my terms, with nothing but words of thanks and encouragement from my boss and coworkers… it felt great!
In the weeks since, I’ve been pursuing a number of career opportunities in the craft beer industry and my decision to change careers is continually reaffirmed by people around me. However, I find myself unexpectedly struck by how insightful this experience has been for me as a woman.
This morning, I came across part of a story on NPR about Disruptive Leadership, in which they speak with Sheryl Sandberg, COO of Facebook and author of Lean In, about cultivating women leaders. They reference a TED Talk Sandberg gave in 2010, about stagnation for women achieving leadership roles, and a follow-up interview with Pat Mitchell from 2013. As I listen to her speak, light bulbs go off and I find myself nodding… Not because what she’s saying is anything that I haven’t thought about before, but because it hits home, especially now. I am reminded that it’s OK to acknowledge my talents and accomplishments, and own them without feeling guilty, or that I’m being arrogant, too aggressive, etc.
The reason I post this here, on a blog about craft beer, is two fold. First, this blog has always been about my personal beer journey and the decision to work in the industry is a huge part of that. But I also want to connect Sanberg’s point to women in the beer industry, and how, even though progress is being made and we’re seeing more women enjoying and working in beer, we remain an underrepresented demographic. Krystal Baugher helps illustrate the problem in a recent article for theAtlantic.com:
In Colorado, one of the most brewery-rich states in the country with 154 individual facilities, there are only 10 women total who are known to be a part of the main brewing process. The main obstacles that women continue to face in this industry include perceptions of taste, media influence, and preconceived notions about their skill and ability.
So, I’m sitting at the table and raising my hand, and I’m not afraid to be called on, and I’m not sorry. I won’t go on and on, because you need to follow the links above and listen to Sheryl Sandberg speak. Thank you, Sheryl, for saying that the status quo is not enough.
I decided to play around with some slow motion video at the bar last night… What do you guys think?
A stop at Rohrbach’s Railroad Street Brewery is just one of many during our busy Saturday morning at the Rochester Public Market. Market goers filter in and out to fill up their growlers, try a sample, and tour the brewery. My husband and I lean against the bar and sip from our tasting glasses; Kacey’s Kristmas Ale, Rohrbach’s winter seasonal, a brown ale flavored with cherries. A strong cherry aroma hits you first, a departure from the spicy flavors so often found in winter seasonals. Lively carbonation creates an effervescent mouth feel that reminds me of cherry soda. “Mmm, this is different than I expected, but I like it!” I say to my husband, “What would you pair it with?” After a brief pause, he replies, “Fruit cake.” And I hate to admit it, but he’s right! Toasty malt flavors mix with tart cherry to create the perfect companion for the notorious holiday loaf… and at 4.5% ABV, you don’t have to worry about embarrassing yourself at the family Christmas party!
Visit Rohrbach Brewing at the Public Market every Saturday from 9am-3pm for tastings, growler fills, and tours on the hour!
*This review was featured in the Winter Edition of Rochester A-List’s Best Dish List. Check out Rochester A-List for things to do in Rochester, NY, including insider information, exclusive perks, invitations and VIP options for restaurants, fashion, beauty, events and entertainment!
This part-time job is responsible for executing a variety of promotional events in bars, restaurants and stores. Promoting Brooklyn Brewery as a spokesperson for our beers and forging relationships on The Brewery’s behalf are all primary obligations. The brewery is looking for enthusiastic ambassadors in the following cities/areas: Austin, Boston, Chicago, Nashville, New Orleans, Philadelphia, Pittsburgh, Hudson Valley, Long Island, Northern New Jersey, Raleigh/Durham, Tampa, Twin Cities, and Washington D.C.
Event Ambassadors will represent The Brewery on average 4 times a month while also accommodating periods of increased activity due to The Brewery’s Mash programming.
JUNIOR GRAPHIC DESIGNER
Apply to be an in-house Junior Graphic Designer/Production Artist in Brooklyn, NY. Create promotional assets for various projects, from POS to t-shirts to web graphics, the position will always have something new to do. Brooklyn Brewery has a well-established brand and thorough style guide, created by our designer, Milton Glaser. While Mr. Glaser will continue to design all of our new branding and packaging from his office in Manhattan, the new hire will be expected to work within the style guide for whatever job is assigned.
As with every member of the marketing unit, the brewery is looking for someone with a passion for beer & food that is connected to the many creative communities of Brooklyn. The right candidate will have an exhaustive command of pop culture comprehension.
Help execute Brooklyn Brewery’s national network of events and promotions from their office in New York City. Introduce the Brooklyn brand to new customers and have meaningful engagement with those already familiar with the lineup. The Marketing Coordinator is in charge of the Donations Program and management of Brewery Sales Reps’ market programming.
A passion for beer & food, deep knowledge of pop culture and high aptitude for social media are all needed to do this job well. A good handle on the Brooklyn brand and appreciation for where Brooklyn Brewery sits in the increasingly interesting and crowded craft beer landscape are also positive attributes. The Brewery seeks a candidate who is well connected to Brooklyn’s various creative communities.
Brooklyn Brewery is seeking an enthusiastic, self-motivated & capable individual to assist the Export Manager in international marketing and sales. This is a full-time position, based in Brooklyn, NY. The right candidate will already be a member of the city or region’s nightlife scene with existing relationships that can help position the Brooklyn brand. A familiarity with food trends, contemporary music, film, comedy and international culture are big pluses.
Visit the Brooklyn Brewery Jobs Page for more details…
Craft Beer + Artisan Cheese Pairing
What: craft beer and artisan cheese pairings, $15 includes 3 pairings.
Where:The Tap & Table, 284 Exchange Blvd. Rochester, NY 14608 tel: 585-319-3388
When: Oct. 10, 2013, 5:30 – 7:30 pm
Bloggers Offline is an initiative of the Rochester Blogger Network, featuring events designed to highlight the best of our city, showcasing local bloggers, their knowledge and expertise. I am super excited to be the featured blogger this month, and hope that all of you in the Rochester area will stop out on Thursday night to sample the following beer & cheese pairings, selected especially for this event.
I’m at the Beer Bloggers Conference in Boston this weekend. Last night, we visited the Boston Beer Company, brewer of Samuel Adams, in Jamaica Plains. After an introduction by Julia Herz of the Brewers Association, and a Keynote Speech by Jim Koch, we had the opportunity to visit the barrel room and drink Sam Adams Utopias with the man, himself.
You can file that under memorable moments in the life of the Craft Beer Girl…
Penrose Brewing Company, an independently owned microbrewery expected to open this Fall in Geneva, IL, is looking for a Taproom Manager to manage day-to-day operations in the taproom, as well as assist with community development, event management, and brewing operations. This will be a full-time, salaried position, scheduled to begin in September 2013. Salary will be based on experience.
The pursuit of balance inspires effort to bring order to random. Our lives are enriched by personal experience, some more common than others, but each as unique as the next. The collective becomes who we are, what we do, and how we remember. We liken our beers to these experiences.
Owners, Tom Korder and Eric Hobbs, come from Goose Island Beer Company, both working for years before the brewery was bought by AB-InBev in 2011. Together, with a shared obsession for skillfully brewed beer and a deep commitment to the art and science of craft brewing, Tom and Eric look forward to fostering a culture of positive, forward thinkers at Penrose Brewing. The 40 barrel brew house, located about an hour outside of Chicago, will focus on Belgian inspired session ales, oak barrel-aging, and alternative fermentation. I spoke with Eric this afternoon about the neighborhood. “It’s a river town,” he says, “The downtown area is full of small, independently owned businesses, boutique shopping, and great restaurants. The slow-food movement is taking off here, an emphasis on fresh, local ingredients and a burgeoning craft beer market make Geneva a great place to be.” So, you think you’re Taproom Manager material? The job description points to “an industrious individual, intent on growing with the young brewery. Endless opportunity–meaning when you come on board you take a lead role and control your own destiny.” Click the link below for the complete job description and how to apply.
Application Deadline is Friday, August 2, 2013.